Case study
06
ArtVent
An exhibition site for a digital art event, built so the interface never competes with the work it is there to show.
- Disciplines
- UX/UIWebsiteArt direction
Overview
ArtVent is an event platform concept for a digital art exhibition. The artwork holds the screen, the date and the line-up sit at its edges, and everything a visitor needs before attending is reachable without the page ever taking attention off the piece.
Approach
Art needs space to breathe. The objective was never to make the interface louder than the exhibition, but to build a digital environment that adds to a visitor's curiosity and to their connection with the event.
Every decision followed from clarity, balance and intention, so the experience feels immersive and effortless from the first interaction rather than designed to be noticed.
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