Case study
07
Boe
A product site for a speaker, where the object is the whole page and the specification never arrives before the reason to want one.
- Disciplines
- UX/UIE-commerceArt direction
Overview
Boe is a storefront concept for an audio product. The speaker is presented at full bleed against near black, with the offer, the how-to and the setup answers arranged around it rather than stacked underneath it.
Approach
Boe asked for a balance between minimalism, emotion and usability. Rather than reaching for visual complexity, the interface was cut back until every element has a clear job.
Considered UX, a strong visual hierarchy and immersive product presentation let someone explore the product naturally, and reinforce the brand as a premium one while they do it.
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